Brainfluence

Resumen del libro

This book explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to varioustypes of marketing stimuli. Analysts use this to measure a consumers preference, what a customer reacts to, and why consumers make certain decisions.

Ficha del Libro

• Número de páginas: 384
• Autor: Roger Dooley
• Tamaño: 1.51 - 2.36 MB
• Descargas: 1059

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